This book examines China's creative economy-and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch-up with advanced Western economies. 'Made in China' is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its 'cultural exports deficit'. In the cultural sector Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture, as well as Hollywood cinema. This book provides a fresh look looks at China's move up the global value chain. It argues that while government and (most) citizens would prefer to associate with the nationalistic, but unrealized 'created in China' brand, widespread structural reforms are necessary to release creative potential. Innovation policy in China has recently acknowledged these problems. It considers how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries. Together with a history of cultural commerce in China, the book details developments in new creative industries and provides the international context for creative cluster policy in Beijing and Shanghai.

First Published in 2000. Literacy is on the agenda in a big way in the United Kingdom. The principal target of the National Literacy Strategy from 1997 till the middle of 1999 was the practice of teaching literacy in primary classrooms. From 1999, however, the target has broadened and now clearly encompasses secondary school teaching as well. Very few secondary teachers, even of English, have received any substantial training in literacy work and, if they are to respond in the best way possible to current initiatives, they need help - help of a very practical nature which enables them to introduce more effective attention to literacy into their subject teaching. The aim of this book, is to provide an account of the good practice encountered by the authors, and offer some valuable practical support to secondary schools and teachers.