Marketing & Publicity Plan for

Building Bridges through Sensory Integration


Publicity

Targeted Facebook and Twitter paid ad campaign focusing on people who are interested in Sensory Integration and/or autism. Customers pointed toward Amazon, B&N, Indiebound.org or their favorite book seller.
. Press release one week before pub date,
. Targeted Full page ad in Autism-Asperger's Digest (circ. 12,000) in Spring 2015
. Targeted Full page ad and article in Sensory Focus (circ 2,000) in Spring 2015
. Targeted radio appearances on "Autism Talk Radio" and "It's Your Health Radio."
. Review mailing targeting Booklist (circ. 80,000 print; 160,000 online monthly), Kirkus Reviews (circ. 3,000), Library Journal (circ.100,000), Publishers Weekly/PW Children's (circ. 25,000), and PMA Independent (circ. 7,000)
. Niche review mailing targeting Learning Magazine (circ. 150,000), Exceptional Parent Magazine (circ. 32,000), Foreword Magazine (circ. 8,000), Homeschooling Parent (circ. 100,000), Spectrum Magazine (circ. 60,000), Autism File Magazine (circ. 35,000), Autism Spectrum Quarterly (circ. 15,000), Autism-Asperger's Digest (circ. 12,000), Autism Advocate Magazine (circ. 60,000), and Autism Society of America newsletters (circ. 200,000)
. Publisher's website (sensoryworld.com) will feature book on homepage in Spring 2015
. Social Media promotion through Facebook and Twitter
. Blogs targeting the autism and sensory communities such as Autism Blogger, The Autism Hub, Adventures in Autism, The Autism Acceptance Project, Aspie World, LeftBrain/RightBrain, Wrong Planet, Autism in the Christian Home, Age of Autism, and Action for Autism
. Entry into numerous awards programs including Creative Child Magazine's Awards, Benjamin Franklin Awards, Eric Hoffer Book Awards, Family Choice Awards, ForeWord Book of the Year Awards, Independent Publisher Book Awards, iParenting Media Awards, Mom's Choice Awards, National Book Awards, National Parenting Publications Awards, Parents' Choice Awards, Teachers' Choice Awards, and Autism Society of America's Outstanding Literary Work of the Year Awards (Future Horizons' titles have earned awards from most of these prestigious programs)

Advertising

. Print advertising targeting Learning Magazine (circ. 150,000), Exceptional Parent Magazine (circ. 32,000), Foreword Magazine (circ. 8,000), Publishers Weekly/PW Children's (circ. 25,000), Homeschooling Parent (circ. 100,000), Spectrum Magazine (circ. 60,000), Autism File Magazine (circ. 35,000), Autism Spectrum Quarterly (circ. 15,000), Autism-Asperger's Digest (circ. 12,000), Autism Advocate Magazine (circ. 60,000)
. Online advertising including the American Library Association (ala.org), Association of College and Research Libraries (ala.org/acrl), American Speech-Language-Hearing Association (asha.org), American Occupational Therapy Association (aota.org), National Head Start Association (nhsa.org), Autism File Magazine (autismfile.com), Sensory Focus Magazine (sensoryfocus.com), Autism Yellow Pages (familieswithasd.org/yellow-pages)

Promotion

. Email blast to over 30,000 past buyers of autism and sensory materials, guiding them to retail and online stores.
. Niche marketing (direct mail and e-blasts) targeting autism/parenting/education outlets including over 200 nonprofit and regional groups affiliated with the Autism Society of America and other organizations, and over 300 individual schools and universities
. Niche marketing (direct mail and e-blasts) targeting over 100,000 conference attendees