In the introduction, you'll learn about Emotion - people buy with their hearts not their minds, and logic - how we use our mind to justify what we want to do emotionally. Congratulations! You're about to learn the secrets of the human mind. Once you know these secrets, you'll be able to use them to your advantage to transform prospective buyers into "e;sold"e; consumers time after time after time. Because as important as the quality of your product/service is to your success, it's your ability to become a Doctor of PsychologySALES Psychologythat will really open the financial floodgates. Emotional marketing, the 'psychological operations' side of sales campaigns, is used to overcome any objections consumers may have about making a purchase. Just as on any battlefield, the most effective psy-ops 'weapons' are the least obviousstealth operators that work regardless of who is doing the selling or what exactly they are selling. The mind-influencing sales language and techniques described in this ebook are powerfuleffectiveand virtually irresistible. This ebook presents proven tactics that will alter the mindset of your prospects and make them unable to resist what you're offering. Because as you come to understand the mind of the consumerand as you learn the how-to's of emotional marketing, you'll also be learning how to create the "e;gotta have it"e; feeling in consumers: How to melt away sales resistance, How to tap into the "e;primal"e; buying emotions, how to instantly establish rapport, how to 'force' consumers to obey your hidden 'sales push' without resistance, how to use "e;sex appeal"e; to generate buying frenzies, how to infuse "e;proof power"e; into your sales letters to transform them into magnetic sales message that rack up the profits and bring in the bucks, how to arouse your prospects inner buying drives, how to influence your prospect's mind to trust you and believe your information, how to bypass your prospects' conscious and "e;hypnotize"e; their subconscious. In a nutshell, you'll learn how to create sales messages that Hold Consumers Captive from the Pre-headline to the Order Form.
