A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.
Power Play Sport, the Media and Popular Culture Second Edition Raymond Boyle and Richard Haynes Reviews of the first edition: 'An excellent book...the chapter on the history of the media is a treat.' European Journal of Communication 'Excellent, well written and informative...of interest and use to a wider constituency' Times Higher Education Supplement 'Chapters include interesting material on sports journalism...the ways race and gender are important factors in understanding sports media and national identity in relation to sports media.' Media History The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: " the history of media in sport " television, sport and sponsorship " why sport matters to television " sports stars " sports journalism " fans and the audience " sport in the digital media economy Raymond Boyle is a Senior Lecturer at the Centre for Cultural Policy Research at the University of Glasgow. Richard Haynes is a Senior Lecturer and Director of Stirling Media Research Institute at the Univ
