The bestselling, agenda-setting study of motivation from the internationally bestselling author of To Sell is Human and When
A study of motivation from the author of "To Sell Is Human" and "When", offering transformative results in the reader's attempts to motivate others. Pink emphasises an approach of allowing for the human need for self-direction, taken instead of the conventional wisdom of external advice.
Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead
