Covers methodological and statistical issues in designing and analyzing surveys. This handbook provides guidance on collecting survey data and creating meaningful results. It focuses on data collection, from face-to-face interviews, to Internet and interactive voice response, to special challenges involved in mixing these modes within one survey.
"A meticulously accurate picture of the "state-of-the-art" of survey methodology in the first decade of the 21st century. I therefore rate it as excellent and cannot recommend it more highly. ... Perfectly accessible to the uninitiated reader, while proving extremely attractive and enjoyable to experts in the survey methodology." - Vidal Díaz de Rada, Universidad Pública de Navarra, Spain, in International Journal of Public Opinion Research
