The standard work for business schools, colleges and universities as well as for continuing education courses has enjoyed great acceptance among lecturers and students for many years. The new edition is up to date, comprehensible in language and structure, undogmatic and practical. In addition to its topicality, the special features of this book include: Interviews:Each chapter ends with an interview with personalities from politics, business and academia on current issues.Digressions: They serve to link economic theories with practice."Economic thinking": Economics is not only content, but also a model of thinking. Therefore, at the end of each chapter, typical economic ways of thinking are explained by way of example in a special section. Accompanying materials (in German) at edu.somedia-buchverlag.ch The learning centre provides:Assignments and case studies: multiple choice, assignments and case studies / experiments are provided for each chapter. Solutions: Solutions are available for the assignments and case studies as well as for the revision exercises from the textbook. Power Point presentations: Presentations are provided for all chapters for use in class.Reader: Various newspaper articles, YouTube videos and other supplementary teaching materials are available.
Der Autor Peter Eisenhut studierte an der Universität St. Gallen Volkswirtschaftslehre und Wirtschaftspädagogik. Anschliessend war er Hauptlehrer für Wirtschaftswissenschaften an der Kantonsschule Heerbrugg. Von 1987 bis 1998 erfüllte er einen Lehrauftrag für Volkswirtschaftslehre an der Universität St. Gallen. Von 1990 bis 1993 war er Mitglied der Geschäftsleitung des St. Galler Zentrums für Zukunftsforschung. Von 1997 bis 2007 war er Chefökonom der Industrie- und Handelskammer St. Gallen-Appenzell. Von 2000 bis 2017 unterrichtete er an der Executive School der Universität St. Gallen (ES-HSG). Seit Januar 2008 ist Peter Eisenhut Inhaber der ecopol ag (www.ecopolag.ch), einer Firma, welche Entscheidungsträger aus Politik, Verwaltung und Wirtschaft in volkswirtschaftlichen Fragestellungen unterstützt.
