Why is it that a founder often turns into their own business's worst enemy? What is one of the worst things you can do when trying to tell the world about your new venture?In this insightful book, full of practical ideas, advice, and a little of his dogma, Garry Mansell, a long-time entrepreneur and business advisor, reveals answers to these and many of the other common questions he has been asked in his career advising boards.Known for plain speaking, being a hater of 'management speak', and for distilling problems and situations down to their fundamental causes and solutions, the author helps you realise that business is simple. That life doesn't have to be complicated and that awards dinners can leave you and your clients with a bad feeling in the pit of your stomach, and not just because the caterers didn't know how to run their own business.