What makes a person creative? How do creative insights happen and can they be triggered? Are creative people really out of control? Everything related to creativity is invariably accompanied by countless myths. There are people who are boring and incapable of creativity, but there are exceptionally gifted people - these are two completely different types of people. To come up with something revolutionary, you need special conditions and one genius. But all this, says management specialist David Burkus, is nothing more than myths - and harmful ones. It's time to abandon the myths and turn to the facts. The book will help every person (not just a designer or another "creakle") to reveal their creative potential, and companies - to become a truly creative organization - without any shamanic dances and midnight vigils with consciousness-expanding substances.
