In the age of complex technology, your head is spinning and you want clarity and simplicity. And simplicity is essentially just common sense. Many predicted a failure for the iPod, whose functional austerity seemed to go against its price. However, the skeptics miscalculated. Ease of operation coupled with stylish design has made the iPod a leader among digital players. Design guru, MIT professor John Maeda has formulated ten laws that help balance simplicity and complexity in business, technology and design. These laws are an excellent guide to achieving maximum results with the least effort. The book is addressed to anyone who wants to learn how to simplify their lives without sacrificing convenience and common sense.