Marquita M. Gammage is a Full Professor in the Africana Studies Department at California State University, Northridge (CSUN). She earned her PhD in African American Studies from Temple University. Dr. Gammage research examines the calculus of media effect on the sustainability of anti-African racist ideologies through the intersection of race, gender, and media. By analyzing current popular media productions (reality TV, television dramas, social media, etc.) paired with an Afrocentric historical and cultural lens, her research demonstrates how the continued misrepresentations of Black womanhood in the media and society in general can be predictive of future public policy initiatives that endanger the freedom and liberties of African Americans. Additionally, her research explores racial equity and academic success of African American students, high impact practices and asset-based pedagogy.