Life has become a market. As if it were our second nature, we move on Uber, we travel with Airbnb>, we flirt on Tinder, we shop on Glovo, we entertain ourselves At Netflix, we talk about ourselves in the language of human capital. This lifestyle, which Amador Fernández-Savater calls libidinal capitalism, promises us happiness, but what it really produces is suffering and discomfort, in the form of precariousness, indebtedness and psychological pain. Paradoxically, the right today seems more effective than anyone else in channeling this unease and its force of rejection (Trump, Bolsonaro, Milei), while the communication strategies and containment policies of the left appear insufficient. Is it possible to reappropriate our discomfort as an energy for social transformation? If we want to achieve this, it will be necessary to reach a deeper layer of humanity to imagine and activate new politics of desire.
