What really drives you? What is the voice of your Daemon? What is your gift and your purpose are? And what will you do with them?
In this inspiring book, filled with personal and professional journeys, Schnaidman invites us to reflect about our role in the world, how we can find it and most importantly: how to have a positive impact.
He suggests that true success is not the one which is only adorned with titles and professional achievements. It is something much bigger, which brings us a feeling of well-being and personal fulfillment.
As great philosophers have already said, our ideal as human beings is to obtain happiness. This is only long-lasting when we live aligned to our values and purpose and in service to the common good.


Mauro Schnaidman is a global citizen and a recognized business leader. He is a board member of several international companies, an investor and an advisor to CEOs around the world. His previous positions include CEO of Jafra Cosmetics International, president of Sara Lee in Europe, and senior roles at AOL, Unilever, Pepsico and Revlon.
He is also a member of Endeavor and Instituto Êxito, two nonprofit organizations that support entrepreneurs of high impact.
His passions include exploring the world, learning about different cultures and communities, reading the complex theories of Carl Jung, the books of Kaballah, and meditating.
He lives between Miami, New York, Barcelona and São Paulo.