A perfect fit for the current zeitgeist: taps into cultural obsession with true crime and humanization of serial killers through intimate letters from those closest to this fictional killer.
Ingrained network: author runs prominent literary website LitReactor and has connections with Chuck Palahniuk.
Cult fanbase: with the success of Anybody Home? by Michael Seidlinger, CLASH Books already has a reputation for eerie transgressive literary fiction focused on criminals.