• Omar Suleiman is one of America's most influential Muslims. He has over 2.7 million Facebook followers and over 1.9 million Instagram followers. He regularly appears on television and social media arguing for justice.
• He is listed as one of the 500 most influential Muslims in the world and by CNN as one of 25 Muslims changing America.
• In recent years he has been a prominent critic of the separation of migrant children from their families, and a supporter of rights for refugees and persecuted minorities.
• In 2016 he was present at the shooting of police officers in Dallas and in the aftermath appealed for calm, togetherness, and a different path for America - one of unity and peace.
• This book presents a series of YouTube videos he delivered in 2019. Many of the videos were watched hundreds of thousands of times. The total views for the playlist is 1 million.
• Many videos featuring him on Youtube have been viewed millions of times.
• This book will stand out due to the author's notoriety.
• A big feature of this book is including a commentary on the rituals and the meaning behind them. This topic has rarely been done in books beyond detailing what needs to be done during a pilgrimage.
• Omar Suleiman's books are perennial sellers, especially in this format, so we expect this title to have an extremely long tail.
• The author and his organization, the Yaqeen Institute, will be promoting this book.
