James Harding-Morris is a passionate nature enthusiast with a lifelong love for exploring the natural world. Whether trekking up mountains in search of rare flowers, scouring fens for elusive moths, or investigating exotic invertebrates in hothouses, James's fascination with wildlife is unwavering.

In his professional life, James specialises in communications and public engagement within the conservation sector. He has played a key role in delivering high-impact campaigns such as the RSPB's Big Garden Birdwatch and the BSBI's New Year Plant Hunt. His work on the Back from the Brink project has inspired many to care deeply about some of England's rarest and most obscure species. Currently, James is on a mission to ensure that everyone in Britain and Ireland has the opportunity to fall in love with plants through his work with the BSBI.