"Transaction consists of only two words, yet it encompasses a great deal of effort and preparation. A transaction can only be realized when there is a balance of mutual benefit among the client, the product, and the salesperson themselves. Therefore, the underlying logic of a transaction is jointly composed of these three aspects. When you understand the underlying logic of the client, you can grasp the implications behind their language, removing communication barriers. By packaging the underlying logic of the product before conveying it to the client, transactions become much easier once the client fully understands the product.
This book aims to convey the concept of the underlying logic of transactions to every sales professional through numerous practical examples, allowing each sales practitioner to establish their own unique sales strategy based on this logic and write their own rules for success, ultimately achieving career success."
