Susana Oliva is an Industrial Engineer from the Universidad Iberoamericana in Mexico City, with a passion for the future, technology, and human evolution. Innovation and strategy have formed the pillars of her work since the beginning of her profesional career.

She has made a crucial, difference through her ability to generate disruptions in consumer markets, achieving the mass adoption of new products in categories susch as household cleaning products education, alcoholic beverages, food and macro snacks, among others.

In 2008, Susana founded BigFoot, a consulting firm specializing in monitoring cultural change, strategic planning and creative solutions. Big Foot has played a key role in the growth of several brands and businesses and has developed methodologies that have earned global awards and the loyalty of major clients such as PepsiCo, Diageo, and American Express.

Susana is a profesional who defies convention, a visionary leader who finds opportunities for growth when none are apparent, promoting constant innovation and the sustainable transformation of the environment.

She is currently focused on developing cultural strategies that, together with responsible brands hel shape a sustainable culture for humanity transcending the limits of traditional marketing.