It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.The Tipping Point is a bestselling book by Malcolm Gladwell and explains how social phenomena come about and what triggers a social epidemic. Using case studies and experiments in social psychology, Gladwell presents the three aspects that he considers essential to create a social phenomenon; rare birds, adherence and context. It is when these three factors align that a situation will reach its 'tipping point'; the phenomenon will grow spontaneously and snowball into a social epidemic. Over 1.7 million copies of The Tipping Point have been sold to date, and Time magazine named Gladwell one of its 100 most influential people in 2005.This book review and analysis is perfect for: ? Anyone looking to understand social trends? Anyone with an interest in sociology or psychology? Anyone hoping to become a 'rare bird' and influence othersAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.