The Golden Bough is a seminal work of comparative mythology and religion written by Sir James George Frazer, first published in 1890. Frazer's masterpiece explores the evolution of myth, magic, and religion across different cultures and civilizations. Through meticulous research and analysis, he traces the rituals and beliefs surrounding the concept of the "Golden Bough" in various societies, uncovering common threads and underlying patterns. Frazer's groundbreaking insights shed light on the universal human quest for meaning and the interconnectedness of ancient beliefs. "The Golden Bough" remains a foundational text in the study of mythology and continues to inspire scholars and readers alike.