Why options? Options are that rare investment that meets the needs of both the speculator and the conservative investor. Options can provide lottery-like returns of more than 10,000% and you can enter this game for a small price tag. Options can provide the investor with important insurance not available anywhere else, and options can provide a lot more income to your portfolio. But, what I like best about options is that you can mathematically measure the true worth of an option - unlike stocks, bonds, gold, silver or other investments assets.