You and your organization have so much to offer - if only you knew how to inspire and persuade the right people to support your cause. No matter how much impactful data you've provided, or how many times you've told your story, your audiences just don't seem inspired by your message. What's going wrong? The key is telling the right kind of story in the most compelling way, using neuroscience-backed techniques that engage all decision-making facets of your audiences' brains. That may sound complicated, but it's not! In From Story to Action, Dr. Sally Perkins has distilled the science into simple-to-use frameworks you can use to start telling impactful stories right away. You'll learn how to: ¿ Select the right Story Type for your audience ¿ Use a Story Loop structure that captivates and drives action ¿ Develop Tree Tales with intimate appeal ¿ Develop Forest Stories with big-picture, data-driven impact ¿ And so much more! If your noble cause is brimming with amazing tales of transformation - or stories to spark more of it - this book will make the job of telling them so much easier.