This book is designed as a practical, comprehensive guide for those preparing for the CCXP exam. But it is also much more than that?it is a roadmap for becoming a stronger CX leader, whether or not you sit for the certification. Inside, you'll find:

• An overview of the CCXP exam format, requirements, and application process.
• A deep dive into the five core disciplines of CX tested in the exam:
  1. Customer-Centric Culture
  2. Organizational Adoption & Accountability
  3. Customer Insights & Understanding
  4. Experience Design, Improvement & Innovation
  5. Metrics, Measurement & ROI
• Clear definitions, frameworks, and subtopics explained in detail.
• Real-world examples and case studies from leading CX organizations.
• Study tips, sample questions, and tools to help you prepare effectively.
• Practical applications that go beyond exam prep to strengthen your everyday CX leadership.