"How do you actually build a CX strategy that works?"
This book answers that question.
It is written for:
- CX practitioners who want to translate their company's brand into practical customer outcomes.
- Managers and leaders preparing for the CCXP (Certified Customer Experience Professional) certification.
- Business owners and strategists who want to ensure their company's success is built around the customer.
The chapters that follow are not theoretical essays. They are based on real-world practice, recognized frameworks, and lessons learned from both success and failure.
Each chapter closes with key insights, practical tools, and sample questions that reflect what certification candidates may face in exams or in actual leadership discussions.
