James Roberts is currently a researcher and lecturer in strategy and leadership at the University of Leeds Business School, where he also led the Leeds MBA program for eight years. Additionally, he developed and teaches a highly popular course on managing cultural industries. Prior to this, he completed his PhD and had a successful career as a strategy consultant. Throughout his consulting career, he worked with global clients in the entertainment and media sectors, advised leading law firms, and provided guidance to regulators. He has also served as an expert witness for the European Commission.