Eric Balchunas is Senior ETF Analyst at Bloomberg Intelligence, where he leads research on ETFs and passive investing. He co-hosts Bloomberg's ETF IQ and the Trillions podcast, and is the author of The Bogle Effect and The Institutional ETF Toolbox. A frequent speaker and media contributor, Eric is widely followed in the financial world for his sharp insights on markets and investing trends. His writing has been featured in publications including Barron's, The Wall Street Journal, Financial Times, and Morningstar, and his ETF research is a mainstay on the Bloomberg Terminal. With an engaged following of more than 400k on X, Eric is one of the most trusted and widely followed ETF analysts in the world.

James Seyffart is an ETF Analyst at Bloomberg Intelligence specializing in crypto, commodities, and thematic ETFs. His data-rich research is regularly published on the Bloomberg Terminal and has been cited in outlets like The Wall Street Journal, Financial Times, Fortune, and CNBC. He's appeared on top crypto and investing podcasts such as Bankless, Unchained with Laura Shin, and On The Brink. Known for demystifying complex crypto topics, James is also a trusted advisor to asset managers and institutional clients navigating the digital asset space.

Together they are the authors of Both Sides of the Coin: A Guide to Bitcoin and Crypto Investing for Everyday Investors.