Business success, whether retail, service-based, or even direct buyer connection, is built by establishing mutually profitable relationships: relationships where you make the customer (client) feel special.
When you 'Make ME Feel Special!' you enhance your chances to convert me from a one-time customer to a raving fan and long-term profitable client and avid champion.
You 'make money' in business when you are in face-to-face or phone-to-phone sales, service, or follow up contact with your clients. You 'earn that money' by delivering on what you contract and you 'leverage that money' by maintaining good client contact and ongoing superior service. But first, you need to be and/or keep in contact with them. Keep in touch, treat them special, and they will come back; and bring their friends and colleagues too. Idea-rich customer service is a skillful blend of all three with a focus on making your clients feel special.
Working to create an idea-rich customer service based, client centered culture will pay top dividends for years to come. Ever wondered why the top performing business owners and sales superstars sell so much better and make so much more money than their counterparts? Plus, they seem to it so much easier too. Their secret is in how they 'visualize' and more effectively approach everyone, which results in such higher levels of success with their prospective clients. -They see clients vs. customers walk into their locations and act accordingly. -They see clients when they pick up the phone or walk into an office or boardroom.-They see clients when there is a concern or something that needs to be fixed or replaced and they act with a long-term view.-They see clients who become raving fans and champions for them.
One of the secrets to business or selling success is to 'maximize' each client relationship by ensuring you demonstrate your 'genuine' commitment to helping them, not just selling them. That mental shift is reinforced when you think of them as 'valued' clients not 'just' customers. The end result is they will buy from you again and encourage their friends and contacts to follow their lead in selecting you to serve them. People love to 'buy' but hate being 'sold'. Customer service is a 'proven' success tool for top performing professionals, business owners, and champion sales people. Canada's Ideaman, Bob Hooey partners with committed leaders and organizations to equip and motivate profitable growth and enhanced success. He teaches the secrets of idea-rich business development built on solid customer service foundations. Invest in your future success by investing in your team today!
