The MSP Growth Playbook
by Harrison T. Baron
The no-fluff, battle-tested guide that thousands of MSP owners call "the book I wish existed when I started."
Harrison Baron started as an unpaid cable-running intern, helped explode a 6-person shop to $2.5M revenue in under three years, burned out hard, then spent the last seven years since making sure no one else has to repeat those mistakes.
This is the exact system that has helped brand-new owners land six-figure first years, stuck $30k-$80k MRR grinders finally break free, and seven-figure veterans scale without losing their soul.
You get copy-and-paste-ready tools including:
The three questions that reveal your perfect, high-margin niche in one afternoon
2026 pricing and packaging tiers (dental, legal, manufacturing, rural, etc.) that deliver 55-65 % gross margins and make clients thank you for charging more
The one-video + $5/day ad funnel that books 10-20 ideal discovery calls every month
The 7-question discovery script and "donut method" that closes deals fast and clean
Packaging grids + SLAs that kill scope creep forever
Quarterly referral email and upsell timing that quietly adds $100k+ ARR from existing clients
Exact tech-stack buying order, Profit First for MSPs, legacy-client price-reset letter, and cash-flow hacks that double your bank balance in months
AI triage, MDR as core offering, and hybrid infrastructure turned into brand-new recurring revenue lines
Every section ends with a 7-day action plan so you finish the book with higher prices, fuller pipeline, and happier clients.
If you're tired of guessing, praying for referrals, and leaving money on the table, this playbook is your shortcut to the calm, profitable MSP you actually love running.
