Location, location, location...intelligence.
Top 20 Essential Skills for ArcGIS Business Analyst guides readers through fundamental and advanced workflows in Esri's premier data analysis software. Whether your focus is on siting a new retail location for your business or marketing your health-care services to those most in need, this guide helps you meet your business challenges.
The book's chapters cover ArcGIS Business Analyst Web App and the ArcGIS Business Analyst(TM) extension in ArcGIS Pro, emphasizing transferable skills between the apps.
This book includes easy-to-understand, step-by-step tutorials. By the end of the book, you'll know
- tools and best practices for creating data-rich maps,
- how to capitalize on your own data when performing analysis, and
- how to gain and share insights from your maps and data.
Helen Thompson is the Distinguished Product Engineer for ArcGIS Business Analysis and GeoEnrichment at Esri. With more than 40 years of business and technical experience, Helen has helped support a range of industry communities in applying spatial analytics and location intelligence to make sense of the world. A recognized thought leader, keynote speaker, and expert on location-based data and spatial analysis in business and society, Helen believes that to be business intelligent, you first need to be location intelligent.
Gemma Goodale-Sussen is the documentation lead for ArcGIS Business Analyst and enjoys using writing to imagine new ways of applying geographic information systems (GIS) to real-world problems. She writes product documentation, blog articles, tutorials, and more to inspire GIS users to feel confident about using geographic data.
The Top 20 Essential Skills series is the go-to guide to get up and running with GIS software and products. This series provides easy-to-follow, step-by-step instructions and exercises and will help you develop your GIS skill set by teaching you the top 20 essential skills you need to become adept in a chosen area of GIS.
