Influence has never been more important. What does it take to win people over and inspire them to believe in you?

When Jimmy Wales founded Wikipedia over two decades ago, most people thought it was a joke. The idea of an online encyclopaedia that could be written and edited by anyone seemed laughable. Yet today, it is one of the most influential platforms in the world, trusted by millions across the globe.

Now, Wales distils everything he learned from beating the odds into seven actionable rules for work and everyday life. Master them, and you too can grow your influence, build stronger connections and achieve the extraordinary.

'This book was made for this moment' - Adam Grant

'With this book, Jimmy is passing on the principles that drove Wikipedia's success so that others can build meaningful projects of their own' - Reid Hoffman, founder of LinkedIn

'Trust is a feeling. We can't "convince" someone to trust, they have to feel it... Thank you to Jimmy Wales for founding Wikipedia and now, for the first time, telling us how he did it!' Simon Sinek