Michael Cross leads the research and content creation for the leading podcast and blogging site, The Green Edge, which is read and listened to in over 100 countries. He is also a Fellow of the Academy of Social Sciences and a Regent of the University of Edinburgh. He has set up and run several successful businesses, including Navigate Group (education) and Rezatec (spatial analytics). He has also held fellowships at Durham University, City University, Manchester Business School, LSE, Imperial College, and the Technical Change Centre. He also sat on the Boards of Industry Training Bodies for plastics, chemicals, pharmaceuticals, and oil.