Señor Reuben is the administrator and lead moderator of TijuanaTalk.net, the premier forum for travelers and hobbyists navigating the landscape of the Zona Norte. With over twenty years of collective community intelligence and experience dealing with the district's unique logistics, Reuben has become a primary authority on safety, street-level economy, and the unwritten rules of the area. The mission is simple: provide the practical knowledge needed to get the absolute maximum bang for your buck. Reuben's focus is on ensuring every visitor can navigate the district with confidence, avoid the newbie mistakes, and have a legendary time while doing it. Based in the Tijuana area, Reuben continues to enjoy the city's evolving culture and nightlife.