Sigrid Adorf is professor of contemporary art and cultural analysis as well as deputy director of the Institute for Cultural Studies in the Arts at the Zurich University of the Arts. Sønke Gau is an art historian, cultural scholar, curator, art critic, and lecturer at the Zurich University of the Arts. Basil Rogger is a consultant, researcher, and editor. He lectures in design, cultural analysis, and cultural education at the Zurich University of the Arts.