MOST MARKETING ADVICE LIVE ONLINE IN KEYWORDS, AD SPENDS, ALGORITHMS, AND AN ENDLESS RACE TO BE NOTICED. IN THAT RACE, AUTHORS WITH THE DEEPEST POCKETS OFTEN WIN.
But there's one arena where money can't buy the advantage. Where your creativity, your passion for storytelling, and your professionalism matter more than your ad budget.
Face to face with readers.
Bookseller, author, and publishing industry veteran Mark Leslie Lefebvre draws upon more than three decades in the book business to show you how to sell more print books at signings, launches, conventions, craft fairs, markets, libraries, and even places you'd never think of as bookish.
In this book you'll discover:
- Sourcing author copies, and partnering with bookstores, libraries, and other retailers
- Planning launches, readings and signings people actually want to show up for
- What to pack, how to set up your table, and other logistics
- How to perfect your pitch, ask for the sale, and when to stop talking
- Why you should price like your books are worth it
- Case studies from working authors
- And more...
Print remains the largest global market for book sales.
Are you taking full advantage of the opportunities that can help you sell more print books?
If you're interested in increasing your chances of not only selling more books at in person events but also driving deeper and more meaningful connections with the people who are buying and reading your books, if you want ways to stand out and become visible well beyond the digital masses, and if you want to understand how you can employ the same skills that helped you in writing your book to assist with marketing your book, then you've come to the right place.
Whether you're traditionally published or indie published, you will find numerous examples and specific strategies that authors have employed in raising the bar when it comes to selling more print books.
Because, as you'll learn, a book in hand is worth two on the shelf.
